SMAC - A New Wave of Technology for Marketers

For a Marketer,  before the arrival of digital era the marketing wasn't as complex as its now days are, the sheer reason is the limited numbers of channels and mediums to reach the consumers. However with the evolution of internet & cloud which we favorably calls - digital age, the marketing is more exhaustive and intriguing because the channels of marketing are becoming almost limitless.

• Online Presence - Websites, SEO, SEM, Videos, Mobile Apps
• Social Medea tools - Facebook, Twitter, Instagram, Pinterest, FourSquare, Linkedin
• Printmedia, newspaper, TV News, RSS..

Perhaps, this list goes on & on, with every week I see a new social platforms and tools being launched for new age of users

SMAC - Is the new wave of technology targeted for digital marketers. Given stack of technologies encompass the combined use of social, mobile, analytic & cloud computing. I believe the marketers who conceptualize the use of these 4 technologies together as a one stack can drive higher Customer Engagement, Greater Innovation & Exponential Growth in the opportunities unlike in previous waves personal compute & internet revolutions.

These should be also viewed as a set of complementary technologies, where :

Social - Context Comes before the conversation and transpires into  “Engagement”

Mobile - Brings the “Always On” effect with multiple devices; channels

Analytics  Drives “Actionable Insights”

And Last but not least Cloud makes it “Real Time” & “Flexible”

As a marketer you always think through your marketing strategy and all this through with a limited budgets. Technology is the back pockets tools for a marketer of today's times. He banks on it heavily, and effective use of technologies can take marketing efforts to different levels. SMAC will be a great tool set for a marketer to drive his marketing campaign effectively.