Watching a movie in 3D or doing spacewalk are very close experience of virtual reality, you probably have experienced. I came across tons of innovative ideas and apps which take you to even more closer to realities. Ideas such as Google-glass, I believe a great innovation allows you to see through things from someone else’s perspective. I believe this is going to be revolutionary & open the flood gates for many similar devices in the marketplace. From virtual world to the real world, in an augmented way which we call augmented reality (AR). I personally see end less opportunities for AR to change the consumer experiences.
There are multiple apps available in the marketplace for smartphone which when you points towards a building, structure or objects, lists the information of interests relates to it. A fantastic app for a house seeker, by pointing a smartphone towards the building it tells the about the availability of apartments. Before delivering the experience, AR can enables products maker to realize the pain points consumer going through and thereafter design them, the use case can be almost infinite.
The concept of AR is not new as it looks, you may recall the experience of skywalk at air & space museum or flying simulator which gives close feeling of free fall with no gravitational pull. I believe the evolution of technology has enabled to apply the same idea across different places.
Advertiser agencies I believe are the first one’s in commercial space who are going after AR in a big way and producing great applications of all sorts.
Interesting and exemplary ideas of AR, which I came across in recent times.
There are multiple apps available in the marketplace for smartphone which when you points towards a building, structure or objects, lists the information of interests relates to it. A fantastic app for a house seeker, by pointing a smartphone towards the building it tells the about the availability of apartments. Before delivering the experience, AR can enables products maker to realize the pain points consumer going through and thereafter design them, the use case can be almost infinite.
The concept of AR is not new as it looks, you may recall the experience of skywalk at air & space museum or flying simulator which gives close feeling of free fall with no gravitational pull. I believe the evolution of technology has enabled to apply the same idea across different places.
Advertiser agencies I believe are the first one’s in commercial space who are going after AR in a big way and producing great applications of all sorts.
Interesting and exemplary ideas of AR, which I came across in recent times.
- Google Glass, a pair of glass but in reality an awesome product which can help user to take pictures, videos, send message and use GPS to
- Ikea digital catalogue (http://www.ikea.com/ca/en/about_ikea/newsitem/2014catalogue), which offer digital content which reveals a decorators paradise in 360/180 view of rooms, and helps user to design his/her own space digitally before put in the order
- TryLive, another similar application which allows user to try on glasses, jewelry, shoes, clothes and home products. This ideal for users who would like to buy online and try out the fitment
- Digital iMirror & expression reading kiosks by different brands installed over at their showrooms..
- AR Business Card, a pretty cool idea of user introducing themselves in a very intuitive way and hopefully an extension of QR code which people use these days on their. http://vimeo.com/4979525
Keep writing thoughts..
Brar
Brar
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